Cactus is a one of a kind application for real estate investors. People can search properties, estimate cash flows, and checkout what's around locally.

At first, he was amazing.
We didn't have a timeline and stated that he should take as long as possible.
We had doubled our budget for him.
The first round of feedback we got was great, really exceeded our expectations.
Right after that, he didn't communicate for a couple of days and it worried us.
From there, he got in back in gear and did a really solid job.
However, there were somethings that just didn't make sense to us, and even though he would explain it then explain it again, it didn't make sense to us.

Honestly, I was overwhelmed here.
I think starting this project out requiring six meetings, four of which were just to chat about nothing related to the project, and to mention two of them were at like 3 am my time (8 hour time zone difference), then they would ask extremely corporate like questions, and I get it, you have investors, you need to make your investors happy, but at the same time, it just doesn't set a good tone. From there, everything was micromanaged and while I do typically provide updates either daily or every few days, with a workload like that, it was just impossible to. They didn't have anything prior, and didn't understand that while I provide base copywriting and content placeholders, it's up to them to really hash out and tune in finer details... they didn't like that, though it was in our contract.
From there, they had very unrealistic expectations, the site they "wanted me to pull inspiration from" (meaning duplicate it but not exactly) was like a $80K site, not even kidding you. and while that's okay, they had $80K expectations and a $2500 budget.
While the work outcome was great, it was hell to get there... I went over so many hours, I mean I put in as many hours on this landing page as a $15K whole site, and don't get me started on feedback with them, they would absolutely love one feature one day, and then the next hate it, and then the next ask to bring it back, so this was just kind of a learning experience for me, and then not to be emotionally attached to my works but I just put my best efforts forward so when I handed this off and then they just went and bought a cheap template instead it did get me feeling a little upset about it, this landing page video you see crushes everything they had prior and after.

Reko brings local communities together, by connecting farmers with customers as a digital farmers market, you can order everything from meats to treats, vegetables and bread, RekoNow is empowering homestead style communities.

Would give 4/5 stars, I had asked him to design our landing page, which he did, but I was under the assumption that I was also getting the code, hosting, and the domain for it too, that wasn't the case, and when he tried to align and reset expectations with me, he tried to charge me more. I had him do three revisions and our old one was just a screen shot of what the app was. I think it would've been better if he would've given me everything.

Working within a budget was tough, no resources, no copywriting, no briefing, and a very tight and strict deadline. The CEO told me he was just trying to get investors which is understandable but he didn't want to work with me on a budget so I really could only provide about a days work on this, he also had a meeting the next day so he kind of abandoned communication afterwards.

Plants Planted is a cool little e-shop from NYC, operating out of a two story loft, Dennis grows microgreens, makes custom plant holders, builds grow shelfs, selecting hydroponic machines to sell, and other things. Beyond just selling products, he curates a unique earthy energy that brings his love for plants into every aspect of your home, ensuring his customers not only find what they need but also feel inspired to create their own green spaces with ease and confidence.

Carter has has a really thorough experience. You can tell he's been around for quite a while. He does all the things of which I had no clue go into this. I mean, I thought it was just a store, but he flipped every un-turned stone and got me set up for success. He did everything. I mean everything. Branding (Logo, color kit, font kit). Design. Development. Copywriting. Testing. Payment gateway integration. Third-party App integration (For reviews). Product image editing. Price uploading. Shipping zone set up. SEO. Social media share graphs. Social media integration. Mobile responsiveness. Domain connection. He literally did it all and because I needed the whole one on one education, he sat down for e-meetings to instruct me on everything. $7500 well spent, would and will hire him again, have already sent him a referral which I know went through!

This project was a little slow but really thorough, due to the founder, Dennis seeking to have more of a hands-on experience while I crafted elements, Dennis wanted to know every thing possible of a e-commerce store, which I didn't mind sharing with him. This was a 80 hour project with 50 of them being meetings. Starting from scratch, I built a V1 site, I had him market and run tests for about a month, then rejoiced to built a V2 site (as shown), after gathering the feedback from his people, family, friends, peers, and customers, I rebuilt the store to increase engagement more.  

The guys at Hal&Al are one of a kind. Operating out of two state-of-the-art facilities, Hal&Al Meats specializes in premium, ethically sourced cuts that cater to a variety of chefs, tastes, and cuisines. Known for their dedication to quality and craftsmanship, they pride themselves on hand-selecting and delivering each product to perfection. Whether it’s specialty sausages, custom cuts of wagyu, or gourmet pre-marinated meats, they’re bringing exceptional meats with a strong commitment to sustainability and transparency.

Carter really helped me in a time of need, my business was getting overwhelmed with orders that had no meaning, no lifetime customer value after the first purchase. So when he took a step back, revisioned, realigned, and then rebuilt, he did it really well. I already had a ton of Shopify experience and so there wasn't any sort of meetings, I just paid him on his terms and he got to work, much quicker than I imagined too.

While analyzing customer analytics, I identified a missed opportunity to boost conversion rates and customer lifetime value. The data revealed frequent repeat purchases of one or two products, just outside of a regular monthly schedule. However, there was no subscription model to encourage consistency or incentivize larger purchases. From there, on the front-end, the brand's bold color palette, the black, white, and red, was visually strong, there were no call-to-action buttons on any featured products on the home page, limiting customer engagement and driving missed conversions. Additionally, the product descriptions lacked clarity in design, and persuasive language, failing to communicate the unique value of the products or encourage upselling opportunities. This, combined with an inconsistent navigation flow, made the user journey less intuitive, ultimately impacting the overall shopping experience.

UC3 studios is an awesome, awesome 3D printing home goods & decor store. I actually bought a couple of their lighting fixtures to give to my sisters and friends as gifts. They melt and reuse plastics to build cool objects you'd find around a cool pad. They set such a good vibe in your place, it's really hard to look at other home accessories the same way after seeing and owning one of theirs.

I hired Carter to kind of bridge our business concept to our audience. I somewhat have a hard time with pitching & verbiage. I had no clue what all I was looking for, but Carter did great. I wanted something that was a little more complex than what Shopify could do natively, and he built a strong solution that's seamless. I've really enjoyed the experience and the often small little 1 off things I hit him up to do occasionally.

Moving from a very barebones concept just off some notes, essentially I connected with the business due to it's sustainability ethics, and really built something that would connect genuinely with their targeted audience. Something that maybe to note as a challenge was expected turn around time and lack of budget, although I did get my regular price paid, it was more than his budget so I had to do some work around payments, all and all it was a smooth build out.

Calm Caterpillar is an emotional regulation company dedicated to helping children and parents navigate the challenges of growing families. They create products designed to help kids connect with, understand, and regulate their emotions, providing valuable tools for emotional growth and family well-being.

Having Carter rebuild our Shopify store was the best thing I've done for my business in a long time. While working with limited resources, he was able to totally transform our Shopify store. His expertise, attention to detail, and past e-commerce management experience made him a superstar, turning our online presence into a seamless, high-performing store that drives purchases.

Starting off, there were a lot of design elements that just lacked. Images and product images were blurry, poor quality copywriting, not a whole lot of interaction between them and I (They almost went ghost after paying the first initial deposit, I spent two weeks waiting on them to get back to me), and some other things. Though it wasn't a bad experience, it was just a little dragged out and there were a lot of missing elements I had to fill in the blanks on. I think they hired an agency after me to manage their site.

Wellness Partners PLLC is a health collective based in Boise ID, the woman owned business is a strong, improvement encouraging, good vibe place all around. Crista is a pleasure to work with, as she has an array of passion and enthusiasm for her craft. They offer personalized physical training, massages for recovery, mental health therapy such as therapy, and then yoga for a clear mind and stronger muscles.

Working with Carter was really smooth, kind of a breath of fresh air because I am not a website manager or anything of sorts. I just connected with him, paid his price, and then he took creative control and structure initiative. He took care of things I didn't even know were things to consider.

Starting originally with just a landing page that was left incomplete from another freelancer, I rebuilt the whole thing while keeping the brand's aesthetics and implementing some smooth interactive animations.

PeopleJoy is a financial wellness company that specializes in student loan repayment assistance and other education benefits. The organization partners with employers to deliver meaningful, impactful support to their teams, helping individuals reduce financial stress and make informed decisions about their financial futures. With a focus on personalized service, PeopleJoy combines technology with one-on-one guidance to create a seamless, supportive experience for employees navigating loan repayment and broader financial planning.

Carter really set us up for success, I essentially hired Carter to build out the landing page and the website. My experience with him was a sight for sore eyes, and for lack of better terms, a major relief of several headaches...What I think I liked most about hiring Carter was the fact that he "just knew", he knew the vibe, he knew the desired results, he knew literally how to handle every single thing here. Design, development, mobile, SEO, connecting the domain, etc, he did it all and was smooth but prompt. I liked how he never delayed communication, he was willing to chat and answer questions about things, and he provided his suggested and then provided other options like cheaper options. He seemed to have really wanted to take care of us here and it was great.

Actually got this in one shot, no in-project feedback or anything like that for me, I was hired by their PMM and she shared all of the information that really helped me, colors, guides, and some other things, and then gave me creative control to really get to building.

Becker General is one of Los Angeles' oldest construction companies. With four generations of brainstorming, blueprinting, and building, Becker General is streamlined for its clients' success. Their legacy of craftsmanship is matched by a forward-thinking approach, ensuring every project is completed with precision and innovation.

This is my third time working with Carter on my family's business, we're one of the longest operating construction firms in L.A, we've been working with Carter for years now, he helped us with branding way back when, and then when we were ready we had him build our site. He listened to what concepts I had and kind of propelled them or fit them better, he put pen to paper.

Working with the Beckers is always good, I'm friends with Adam the son, and him and I go way back from a conference. I've done various works for them, from editing video and images to meta ad's creation, some print media works, and then lastly their website. I think the only challenge here was as per usual they are a little back and fourth on their decision making but that's normal.

Cup Corner is a cozy, curated coffee shop nestled in the heart of Amsterdam. Known for its expertly crafted brews and handpicked beans sourced from around the globe, it’s a haven for coffee lovers seeking quality and community. With its cozy atmosphere and attention to detail noting that most people will just be picking up their cups off the corner counter, Cup Corner doesn’t just serve coffee, it serves an experience, blending the art of brewing with the charm of Amsterdam’s vibrant café culture.

Carter freaking crushed this, essentially I was worried about the whole thing, for some reason it's overwhelming to me. Carter took care of everything from A to Z, he built out everything, sent & met up with me for feedback, then updated improvements.
He did all of our assets and then walked me through all the maintenance things of Webflow. He was really great and just was a pleasure to work with. I think him taking care of the whole thing made me realize just how much goes into this and him taking care of it really got rid of that overwhelming thing for me.

Working within a tight budget and a tight deadline weren't ideal for me, they also provided low quality content which I had to spend some time touching up.  While it was just a landing page build, there were around 100 small elements that required exporting and various animations set up. This was a $1.5K project which I don't offer anymore.